SWOT ANALYSIS: More for you
A SWOT research of the American indian organized retail industry is definitely presented below: Strengths:
1 . Retailing is a " Technology-intensive" industry. It is technology that will help the organized retailers to score over the unorganized merchants. Successful arranged retailers today work strongly with their suppliers to forecast consumer demand, shorten business lead times, decrease inventory having and eventually save price. Example: Wal-Mart pioneered the concept of building competitive advantage through distribution & information systems in the retailing industry. They will introduced two innovative strategies techniques вЂ“ cross-docking and EDI (electronic data interchange) 2 . On an average a secret market stocks up to 5000 SKU's against a few 100 stocked with an average unorganized retailer. This will provide selection in items (required breadth & interesting depth for consumers) 3. Because of high amounts, procurement will be direct from your Manufacturer. Hence, merchandise could be offered at lower costs. Weaknesses:
1 ) Less Transformation level: Irrespective of high footfalls, the transformation ratio has been very low in the retail outlets in a mall as compared to the separate counter parts. It is noticed that actual conversions of footfall into sales to get a mall store is approximately 20-25%. On the other hand, a high street shop of retail chain has a average change of about 50-60%. As a result, a stand-alone retail outlet has a RETURN ON INVESTMENT (return on investment) of 25-30%; as opposed the full majors are experiencing a ROI of 8-10% installment payments on your Customer Dedication: Retail organizations are but to settle down with the proper merchandise blend for the mall retailers. Since the stand-alone outlets had been established long time back, and so they have stable in terms of footfalls & merchandise mix and thus have a higher customer commitment base. Options:
1 . The Indian midsection class is 30 Crore & can be projected to grow to over 60 Crore by 2010 making India one of the most significant consumer markets of the...